Denpasar, Bali — The Bali
Wellness and Beauty Expo 2026 was officially inaugurated on 5 June 2026 at the
Bali Beach Convention Center, marking a strategic milestone in strengthening
Indonesia’s wellness and beauty industry. The opening ceremony served as a key
agenda highlighting the strong support of the government, private sector, and
various stakeholders in developing the nation’s wellness ecosystem.
The opening
ceremony commenced with remarks from the Co-Founder and Managing Director of
Bali Wellness and Beauty Expo 2026, Dr. Diah Permana; Group CEO of Bank Rakyat
Indonesia, Hery Gunardi; the Governor of Bali, represented by the Head of the
Bali Provincial Tourism Office, Dr. I Wayan Sumarajaya, M.Si.; and the Vice
Minister of Micro, Small, and Medium Enterprises of the Republic of Indonesia,
Helvi Yuni Moraza. The event was officially opened by the Vice Minister of
Tourism of the Republic of Indonesia, Ni Luh Puspa.
Carrying the theme “Thrive
in Bali: Where Wellness Inspires the World,” this year’s event reaffirms
Bali’s role not only as a leading tourism destination but also as a global
source of inspiration for healthy, holistic, and sustainable lifestyles.
Dr. Diah Permana,
Co-Founder and Managing Director of Bali Wellness and Beauty Expo 2026, stated
that this year’s event was designed as a strategic platform that not only
showcases products and services but also fosters cross-sector collaboration.
"Through Bali
Wellness and Beauty Expo 2026, we aim to encourage the development of a more
integrated, collaborative, and globally competitive wellness ecosystem. Bali
possesses unique strengths in culture, nature, and spirituality, which, when
developed sustainably, can inspire the world," she said.
In his remarks,
Group CEO of Bank Rakyat Indonesia, Hery Gunardi, emphasized the importance of
synergy between the financial sector, business players, and government in
creating a healthy and sustainable business ecosystem for Indonesia’s wellness
and beauty industries.
Representing the
Governor of Bali, the Head of the Bali Provincial Tourism Office, Dr. I Wayan
Sumarajaya, M.Si., conveyed the Bali Provincial Government’s support for the
development of the wellness sector as part of efforts to improve public health,
preserve local culture, and strengthen Bali’s tourism competitiveness on the
global stage.
The Bali Provincial
Government continues to promote the integrated development of the wellness
sector through Bali Governor Regulation No. 55 of 2019 concerning
Traditional Health Services (Kestrad). This regulation provides a legal
framework for the preservation and utilization of traditional Balinese healing
practices, which are carried out holistically by considering physical, mental,
spiritual, and social aspects as an integrated whole.
The Bali Provincial
Government is also committed to further developing a wellness tourism ecosystem
integrated with other sectors, including healthcare, culture, education, and
the creative economy. Wellness is viewed not merely as a product, but as a way
of life that can enhance overall human well-being.
Meanwhile, the Vice
Minister of MSMEs of the Republic of Indonesia, Helvi Yuni Moraza, highlighted
that the wellness and beauty sectors offer significant opportunities for MSMEs
to grow, move up the value chain, and expand into global markets through innovation
and improvements in product and service quality.
In officially
opening the Bali Wellness and Beauty Expo 2026, the Vice Minister of Tourism of
the Republic of Indonesia, Ni Luh Puspa, underscored Bali’s increasingly strong
position as a world-class wellness destination, offering health and wellness
experiences that are not only nature-based but also rooted in holistic
approaches, cultural values, and sustainability.
The presence of
national and regional leaders at the event reflects a shared commitment to
advancing the wellness and beauty industries as sectors with significant
potential to contribute to Indonesia’s economy, while further strengthening
Bali’s position as a world-class wellness hub.
The opening
ceremony was further enlivened by a cultural performance and the symbolic “Sacred
Bloom Ceremony: Planting the Foundation of Wellness on the Tree of Life,”
representing growth, harmony, and the sustainable future of Indonesia’s
wellness industry.
The Bali Provincial
Government is currently encouraging the transformation of tourism from a
quantity-based approach toward quality tourism. The wellness and beauty
industries attract visitors who typically:
·
Stay longer;
·
Spend more than average tourists;
·
Generate relatively lower environmental impacts; and
·
Demonstrate a strong interest in local culture and
wisdom.
As such, this event
serves as an important platform to strengthen Bali’s image as a sustainable,
high-quality tourism destination.
Amid the growing
global trend toward healthy and holistic lifestyles, Bali Wellness and Beauty
Expo 2026 serves not only as an exhibition but also as a strategic platform to
drive innovation, expand business networks, and reinforce
Indonesia’s—particularly Bali’s—position as one of the leading growth centers
of the global wellness industry.
Bali, June 2026
Bali Provincial
Tourism Office