Bali Wellness and Beauty Expo 2026 Strengthens Bali as a Wellness Destination

Denpasar, Bali — The Bali Wellness and Beauty Expo 2026 was officially inaugurated on 5 June 2026 at the Bali Beach Convention Center, marking a strategic milestone in strengthening Indonesia’s wellness and beauty industry. The opening ceremony served as a key agenda highlighting the strong support of the government, private sector, and various stakeholders in developing the nation’s wellness ecosystem.

The opening ceremony commenced with remarks from the Co-Founder and Managing Director of Bali Wellness and Beauty Expo 2026, Dr. Diah Permana; Group CEO of Bank Rakyat Indonesia, Hery Gunardi; the Governor of Bali, represented by the Head of the Bali Provincial Tourism Office, Dr. I Wayan Sumarajaya, M.Si.; and the Vice Minister of Micro, Small, and Medium Enterprises of the Republic of Indonesia, Helvi Yuni Moraza. The event was officially opened by the Vice Minister of Tourism of the Republic of Indonesia, Ni Luh Puspa.

Carrying the theme “Thrive in Bali: Where Wellness Inspires the World,” this year’s event reaffirms Bali’s role not only as a leading tourism destination but also as a global source of inspiration for healthy, holistic, and sustainable lifestyles.

Dr. Diah Permana, Co-Founder and Managing Director of Bali Wellness and Beauty Expo 2026, stated that this year’s event was designed as a strategic platform that not only showcases products and services but also fosters cross-sector collaboration.

"Through Bali Wellness and Beauty Expo 2026, we aim to encourage the development of a more integrated, collaborative, and globally competitive wellness ecosystem. Bali possesses unique strengths in culture, nature, and spirituality, which, when developed sustainably, can inspire the world," she said.

In his remarks, Group CEO of Bank Rakyat Indonesia, Hery Gunardi, emphasized the importance of synergy between the financial sector, business players, and government in creating a healthy and sustainable business ecosystem for Indonesia’s wellness and beauty industries.

Representing the Governor of Bali, the Head of the Bali Provincial Tourism Office, Dr. I Wayan Sumarajaya, M.Si., conveyed the Bali Provincial Government’s support for the development of the wellness sector as part of efforts to improve public health, preserve local culture, and strengthen Bali’s tourism competitiveness on the global stage.

The Bali Provincial Government continues to promote the integrated development of the wellness sector through Bali Governor Regulation No. 55 of 2019 concerning Traditional Health Services (Kestrad). This regulation provides a legal framework for the preservation and utilization of traditional Balinese healing practices, which are carried out holistically by considering physical, mental, spiritual, and social aspects as an integrated whole.

The Bali Provincial Government is also committed to further developing a wellness tourism ecosystem integrated with other sectors, including healthcare, culture, education, and the creative economy. Wellness is viewed not merely as a product, but as a way of life that can enhance overall human well-being.

Meanwhile, the Vice Minister of MSMEs of the Republic of Indonesia, Helvi Yuni Moraza, highlighted that the wellness and beauty sectors offer significant opportunities for MSMEs to grow, move up the value chain, and expand into global markets through innovation and improvements in product and service quality.

In officially opening the Bali Wellness and Beauty Expo 2026, the Vice Minister of Tourism of the Republic of Indonesia, Ni Luh Puspa, underscored Bali’s increasingly strong position as a world-class wellness destination, offering health and wellness experiences that are not only nature-based but also rooted in holistic approaches, cultural values, and sustainability.

The presence of national and regional leaders at the event reflects a shared commitment to advancing the wellness and beauty industries as sectors with significant potential to contribute to Indonesia’s economy, while further strengthening Bali’s position as a world-class wellness hub.

The opening ceremony was further enlivened by a cultural performance and the symbolic “Sacred Bloom Ceremony: Planting the Foundation of Wellness on the Tree of Life,” representing growth, harmony, and the sustainable future of Indonesia’s wellness industry.

The Bali Provincial Government is currently encouraging the transformation of tourism from a quantity-based approach toward quality tourism. The wellness and beauty industries attract visitors who typically:

·         Stay longer;

·         Spend more than average tourists;

·         Generate relatively lower environmental impacts; and

·         Demonstrate a strong interest in local culture and wisdom.

As such, this event serves as an important platform to strengthen Bali’s image as a sustainable, high-quality tourism destination.

Amid the growing global trend toward healthy and holistic lifestyles, Bali Wellness and Beauty Expo 2026 serves not only as an exhibition but also as a strategic platform to drive innovation, expand business networks, and reinforce Indonesia’s—particularly Bali’s—position as one of the leading growth centers of the global wellness industry.

Bali, June 2026

Bali Provincial Tourism Office